At the Sevierville Hospitality Association (SHA), we want to create relationships that strengthen the hospitality associations in Sevierville to ensure the continued success of the tourism industry.

The purpose of the Association is as follows:

• To foster a cooperative relationship between the “lodging” (overnight) and tourism establishments of the City of Sevierville, County of Sevier and the State of Tennessee.
• To foster good practices and sound business principles in the hospitality industry and to discourage by concerted action bad practices which are detrimental to the hospitality industry.
• To encourage sound public policy which establishes a fair business environment for the hospitality industry and which wisely avoids unjust burden on the industry.
• To accumulate and process information relating to the hospitality industry and to disseminate such information among the members of the Association.
• To generally advance the interest of teh overnight lodging facilities and tourism businesses in the City of Sevierville and to develop friendly and ethical cooperation and coordination among the membership as well as other in the hospitality profession within the City of Sevierville.
• To engage in any other activity consistent with the laws of the United States, the State of Tennessee, the County of Sevier, the City of Sevierville and the Charter of the Corporation.